30 April 2012

Never Let Me Go


One of the reasons behind my quietness has been that I've been busy updating my portfolio. The ability to add 'realtime' projects such as the EMpower annual report I worked on whilst at OceanBarefoot has strengthened it. Alongside these my editorial magazine has been completely redeveloped and the property development now show a project that stretches across both print and web.

One result of sitting down to plan how to update it and challenge myself is that I've decided longterm that I'd love to try and get into book design. Designing a book cover at college allowed me to use my illustration skills, something I need to develop more. Anyway, whilst reworking things I illustrated and redesigned 'Never Let Me Go', another fave book. If you've read it you'll know the story.

The next step is pulling a portfolio of book covers together. So I've set myself the task of redesigning five books taken from the Orange Book Prize over the next couple of months. As you do.

26 April 2012

Sir John Hegarty



Another evening at Typographic Circle, this time to see Sir John Hegarty, advertising guru. Once again, he didn't disappoint. Funny, open and honest, he showcased a body of work that to be painfully blunt is second to none.

The idea is everything. Get that and you can construct a sixty second message that will have appeal and make a visual impact with an audience. From a groundbreaking Levi's commercial with Nick Kamen stripping down to his boxers (changing a nation's underwear habits in a moment) in a laundrette to taking a pint of Boddington's and adding northern humour to it. There's a great video of him talking about his work.