Another evening at Typographic Circle, this time to see Sir John Hegarty, advertising guru. Once again, he didn't disappoint. Funny, open and honest, he showcased a body of work that to be painfully blunt is second to none.
The idea is everything. Get that and you can construct a sixty second message that will have appeal and make a visual impact with an audience. From a groundbreaking Levi's commercial with Nick Kamen stripping down to his boxers (changing a nation's underwear habits in a moment) in a laundrette to taking a pint of Boddington's and adding northern humour to it. There's a great video of him talking about his work.
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